DSC Media · 15 centres, one buy
Reach a large shoppind-minded audience
across 15 Danish centres.
across 15 Danish centres.
Buy cross-channel digital activation and campaigns in a single media buy
The network at a glance
The scale behind every campaign
73M
customer visits a year
15
centres · ~1,100 stores
365+
in-mall digital screens
24%
of the Danish centre market
These brands have already been on our channels
The network
15 centres, one buy
Greater Copenhagen
Frederiksberg Centret
8.2M
90
29,000 m²
visits/year
stores
retail area
Lyngby Storcenter
6.8M
115
34,500 m²
visits/year
stores
retail area
Amager Centret
5.4M
85
38,500 m²
visits/year
stores
retail area
Explore more centers
Øvrige Sjælland
5.7M
60
26,500m²
visits/year
stores
retail area
The centre is built into – and beneath – the pedestrian street in Hillerød and is fully integrated into the town’s central shopping area.
SlotsArkaderne
3.0M
50
20,000 m²
visits/year
stores
retail area
VestsjællandsCentret in Slagelse is a local shopping hub, which attracts customers from a large geographical area of West and Central Zealand.
VestsjællandsCentret
2.9M
30
11,000 m²
visits/year
stores
retail area
Anchoring Helsingør's main pedestrian street, this bycenter is a central shopping and market hub serving most of North Zealand.
Helsingør Bycenter
Jylland
3.6M
80
36,000 m²
visits/year
stores
retail area
Mid-Jutland's largest centre, with a strong food & beverage line-up.
Herning Centret
5.7M
124
60,000 m²
visits/year
stores
retail area
Jutland's largest, super-regional destination — 75k+ Facebook followers and Denmark's largest Tesla Supercharger.
Kolding Storcenter
5.7M
85
68,000 m²
visits/year
stores
retail area
Family regional anchor with Bilka, beside the City Syd big-box zone.
Aalborg Storcenter
Explore more centers
advertisement channels and placements
Buy across the DSC network
WEB
Display and sponsored placements across the 15 centre websites.
- Display & banners
- Sponsored placements
- Site takeovers
Prices on request
App
One campaign spanning all 15 centre consumer apps in a single buy.
- In-app banners
- Push campaigns
- Gamification in app
Prices on request
Newsletter
Dedicated sends to consented PLUS+ members — 51% average open rate.
- Dedicated newsletter
- Module in existing center newsletter
Prices on request
Social
The centres' Facebook channels — Kolding alone has 75,000+ followers.
- Facebook posts
- Boosted content
- Competitions
Prices on request
Digital campaign packages designed around your goal
Products and pricing are always composed in dialogue
Visibility
Goal
Build awareness and visibility with a shopping-ready audience.
Typical occasions
Product launch · Store opening · Seasonal campaign · New collection
Channel Mix
Web banner · App banner · Newsletter · Social feed
Primary KPI
Reach · New audiences · Brand exposure
Engagement
Goal
Build product knowledge and engage the shopper in the consideration phase.
Typical occasions
Landing page · App gamification · Push · News story
Channel Mix
Competitive category · Brand storytelling · Loyalty & CRM
Primary KPI
Time with brand · Engagement · Relevance in consideration
Conversion
Goal
Drive concrete, measurable action — from exposure to visit and sale.
Typical occasions
Landing page · App gamification · Push · News story
Channel Mix
Flash sale · Lead generation · Local event · Sales boost in a short window
Primary KPI
Time with brand · Engagement · Relevance in consideration
Cases
Evidence from the DSC network
Omnichannel gamification
246 hrs
of brand time-spent in 4 weeks
An omnichannel game drew 16,000+ plays, 128 social activities and 6,000+ outbound clicks across the network.
Retail · VestsjællandsCentret
+13.8%
revenue lift vs. the same period last year
A vote-for-your-favourite game drove footfall and 2-for-1 glove sales — 34.8% clicked through to the offer.
Flowers & gifting
76.9%
outbound click-rate
A “catch the flowers” game ran 5,000+ plays and 63+ hours of brand time-spent in just 4 weeks.
Data & audiences
Plan on the DSC network and PLUS+
Build audiences from portfolio-wide PLUS+ loyalty data and centre catchments, then activate them across screens, apps and email.
Digital reach that counts
3.1M
unique website visitors / year
13M
newsletters sent / year
48M
app impressions / year
15M
Facebook impressions / month
PLUS+ loyalty members
Logged-in, consented members across all centres
390k
consented members
Premium urban
Affluent, high-frequency catchments — Frederiksberg & Lyngby
15M
visits / year
Destination shoppers
Large-basket family trips — Kolding, Aalborg & City2
17M
visits / year
Neighbourhood convenience
Frequent everyday visits to local centres
20M
visits / year
Why DSC Media
5 reasons your brand belongs on DSC Media
Shopping mindset
Your brand reaches customers while they're actively in buying mode — high intent, short path to action.
From screen to shop floor
The only platform that activates customers digitally at home and physically in the centre — one connected brand universe.
National scale, local credibility
15 centres, 73M visits and 950,000 loyal followers — national reach with local roots.
A brand journey that moves
We design the whole narrative arc — from first digital inspiration to physical activation, and keep the relationship afterwards.
Documented effect — into the store
Full cross-channel evaluation: digital performance, PLUS+ behaviour and physical footfall.
How it works
From brief to report
1
Brief & goals
Share your category, budget, target centres and KPIs with the DSC media team.
2
Plan & quote
We assemble screens, app, email and activation across the right centres
3
Campaign live
Creative goes live across the DSC network — digital and physical.
4
Report & optimise
Footfall, delivery and engagement reporting, with recommendations for the next flight.
Contact
Plan your next
campaign across DSC
Tell us your category, budget and the centres or audiences you
want to reach — the DSC media team will return a plan and a quote.
want to reach — the DSC media team will return a plan and a quote.
- Reply within 1 business day
- No-obligation media plan
- Campaigns from 1 day to several months
Lasse Lauridsen
Retail Media Sales Manager
lal@dsc.dk
+45 12 34 56 78